Behind Colorao there is a guy called Seba, a young farmer from Lebrija with a family legacy deeply rooted in agriculture.

After many years of selling tomatoes to large companies, he decided to take a bold step by creating his own brand, offering products made from his freshly grown tomatoes.

The result is an irreverent, honest, and proud brand that celebrates its heritage. A brand I had the privilege of designing from the ground up. This included its naming, brand strategy, visual identity, packaging design and its communication system.