zott
Zott is one of the most iconic and established dairy brands in Germany and its products are recognised by all Germans since the last century.
However, its Sahne Joghurt product was struggling to connect with younger generations and required a complete update of its digital communication strategy. I had the opportunity to lead the design of its new platform, focusing on an overlooked brand asset until then: the whipped cream shape in its logo.
Its characteristic swirl would now be used to strengthen the brand's presence in the digital media, communicating with a more fun, bolder and modern approach.
Zott is one of the most iconic and established dairy brands in Germany and its products are recognised by all Germans since the last century.
However, its Sahne Joghurt product was struggling to connect with younger generations and required a complete update of its digital communication strategy.
I had the opportunity to lead the design of its new platform, focusing on an overlooked brand asset until then: the whipped cream shape in its logo.
Its characteristic swirl would now be used to strengthen the brand's presence in the digital media, communicating with a more fun, bolder and modern approach.
Zott is one of the most iconic and established dairy brands in Germany and its products are recognised by all Germans since the last century.
However, its Sahne Joghurt product was struggling to connect with younger generations and required a complete update of its digital communication strategy.
I had the opportunity to lead the design of its new platform, focusing on an overlooked brand asset until then: the whipped cream shape in its logo.
Its characteristic swirl would now be used to strengthen the brand's presence in the digital media,
communicating with a more fun, bolder and modern approach.
SCOPE OF WORK
Communication
SoMe Platform
Motion Graphics
CLIENT
Zott
YEAR
2024
